Hello! my name is Seif.
A Little About Me! ✌️
I’m a performance marketer, data analyst, and educator with deep expertise in incrementality testing, marketing science, and data-driven growth strategies. I’m passionate about solving business challenges with data. From Fortune 500 companies to fast-growing startups, I’ve partnered with organizations of all sizes to build strategies that drive measurable growth and sustainable success.
With years of hands-on experience, I specialize in launching high-impact performance marketing campaigns, setting up dashboards and tracking systems, and running experiments—like incrementality tests and causal impact studies—to uncover what truly moves the needle.
Data isn’t just a by-product of my work—it’s at the heart of every strategy I build. I thrive on transforming raw numbers into actionable insights that help businesses make confident, smarter decisions. Whether it’s setting up tracking frameworks, automating dashboards and reporting systems, or building forecasting models and predictive data frameworks, my goal is to make data accessible, understandable, and useful to everyone. I turn numbers into stories that fuel smart decisions and drive meaningful impact.
Years Experience
Satisfied Clients
Successful Projects
Countries Worked In
Let's Grow Together!
Every business has a story, and I’d love to help you write your next chapter—one filled with growth, insights, and measurable results. If you’re ready to unlock new opportunities and achieve meaningful success, let’s connect!
How I Got Here
Growing up, I was captivated by the power of stories—how they connect people and inspire action. That love for storytelling naturally evolved into a passion for teaching, mentoring, and consulting. I don’t just enjoy working with data—I love turning raw numbers into stories that guide strategic decisions and spark real change.
Whether it’s automating reports, building dashboards, running incrementality tests, or conducting causal impact studies, I focus on making data approachable, actionable, and meaningful. Every insight is a story waiting to be told—and I take pride in helping businesses write their next chapter.
How I Can Help You
Whether you need help with one area or the full spectrum, I offer tailored services to fit your unique goals. Some clients hire me to build and optimize performance marketing campaigns, others need advanced tracking, tagging, or dashboards, and many rely on me to design testing frameworks and deliver insights that show the real impact of their efforts.
I also train teams and mentor future marketers, equipping them with the tools and knowledge to plan, execute, and track campaigns like pros. If you need strategic insights, forecasting models, or automated reports, I’ve got you covered.
Here’s a quick snapshot of what I do
- Performance Marketing: I design, launch, and optimize campaigns to maximize impact and drive measurable growth.
- Data Analytics & Tracking: I implement tracking systems, build dashboards, and automate reports that deliver actionable insights.
- Testing & Measurement: I develop frameworks, run incrementality tests, and conduct causal impact studies to uncover what truly drives results.
- Mentoring & Training: I teach teams how to navigate performance marketing, build measurement frameworks, and make smarter decisions with data.
What Sets Me Apart
I’ve lived and worked across multiple countries, and at the heart of everything I do is a passion for collaboration, creativity, and problem-solving. I enjoy partnering with businesses that want to grow smarter, not harder. My focus is always on delivering practical, creative solutions rooted in data and testing—so you always know what works and what doesn’t. Whether it’s mentoring future marketers, working with clients to unlock growth, or experimenting with new ideas, I’m always up for a challenge.