I work with businesses to unlock growth through performance marketing, data analytics, and testing strategies—tailored to fit their unique goals. Whether it’s launching high-impact campaigns, building dashboards, setting up tracking, or running experiments and incrementality tests to find out what really moves the needle, I turn data into insights that spark smarter decisions and meaningful growth.
As a consultant and educator, I love making data easy to understand and actionable, helping teams feel confident in their next move. Whether I’m working with clients or mentoring future marketers, my goal is to turn challenges into opportunities and numbers into stories that drive real results.